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How Social Media Turned Hollywood’s Beauty Prep into Marketing Gold

LOS ANGELES, United States — After almost 25 years on the awards season circuit, the red carpet hair master Adir Abergel has perfected his process. On the morning of the Golden Globes on January 8, he woke up early and meditated before going over the day’s schedule with his assistants. …

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How Co Mastered the Four Ps

LOS ANGELES, United States — In the fall of 2011, producer Stephanie Danan and photographer Justin Kern launched their ready-to-wear line Co with $30,000 and a short film, directed by Daryl Wein and starring French actress Élodie Bouchez. It was a stylish, if not entirely out of the ordinary, debut. …

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Miroslava Duma: Don't Call Her a Czarina

LOS ANGELES, United States — Don’t call her a “czarina.” Miroslava Duma is understandably proud of Buro 24/7. The lifestyle media empire she built from scratch now stretches from her base in Moscow to Mongolia, Mexico, Malaysia and beyond, attracting a total of seven million unique visitors a month, according to …

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BoF Exclusive | The Elder Statesman Partners with NBA

LOS ANGELES, United States — “I grew up in the height of the Jordan era,” says Greg Chait, the 38-year-old designer behind the Los Angeles-based luxury lifestyle label the Elder Statesman. “Barkley, Jordan, Malone, the end of Magic Johnson’s career… I was heavily influenced by the NBA. There was no …

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Blackline surges 40% in software IPO

Blackline, a Los Angeles-based accounting software company, debuted in the U.S. markets Friday. After pricing at $17 per share, the stock closed at $23.70. In what has been a slow year for tech IPOs, Blackline decided to go public right now because it’s “part of a longer term plan to …

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Mario Testino Launches 'Mira Mira'

LOS ANGELES, United States — “[In Spanish] ‘mira mira’ means ‘look look.’ When I was a kid and took the bus to school, I always sat on the window side and my best friend sat next to me,” says Mario Testino, sitting back on a couch at Smashbox Studios in …

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BoF Exclusive | Dov Charney’s Next Act

LOS ANGELES, United States — Dov Charney is once again on the edge of something exciting and in the middle of a shitstorm. At first, he refuses to even say the name of his former company, mouthing “American Apparel” across the room as if speaking about a dead, scandalised relative. …

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Band of Outsiders, Take Two

LOS ANGELES, California — “It’s a situation which never happened before,” says Niklaus Hodel, the Swiss designer who, along with longtime creative partners Matthias Weber and Florian Feder, has been tasked with re-launching Band of Outsiders at New York Fashion Week this autumn. “Re-launching an independent brand without the owner is …

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