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Google Searches Seen as Luxury Investors' Must-Have Tool in Fashion

LONDON, United Kingdom — The new essential for luxury investors is a tool for looking beyond the latest line of Prada purses and Birkin bags. It’s Google searches. That’s according to Macquarie analysts who say that in a stock-picker’s world, an uptick in exploration via the world’s biggest advertising company …

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Google Searches Seen as Luxury Investors' Must-Have Tool in Fashion

LONDON, United Kingdom — The new essential for luxury investors is a tool for looking beyond the latest line of Prada purses and Birkin bags. It’s Google searches. That’s according to Macquarie analysts who say that in a stock-picker’s world, an uptick in exploration via the world’s biggest advertising company …

Read More »

Google Searches Seen as Luxury Investors' Must-Have Tool in Fashion

LONDON, United Kingdom — The new essential for luxury investors is a tool for looking beyond the latest line of Prada purses and Birkin bags. It’s Google searches. That’s according to Macquarie analysts who say that in a stock-picker’s world, an uptick in exploration via the world’s biggest advertising company …

Read More »

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

AUSTIN, United States — “Rejections.” That’s what Google first experienced when it broached the topic of “wearable tech” with high-ranking members of the fashion industry. “When we started talking to various brands and corporations, we received rejections of technology as something foreign,” Google’s Ivan Poupyrev recently explained. “We had to …

Read More »

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

AUSTIN, United States — “Rejections.” That’s what Google first experienced when it broached the topic of “wearable tech” with high-ranking members of the fashion industry. “When we started talking to various brands and corporations, we received rejections of technology as something foreign,” Google’s Ivan Poupyrev recently explained. “We had to …

Read More »

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

AUSTIN, United States — “Rejections.” That’s what Google first experienced when it broached the topic of “wearable tech” with high-ranking members of the fashion industry. “When we started talking to various brands and corporations, we received rejections of technology as something foreign,” Google’s Ivan Poupyrev recently explained. “We had to …

Read More »

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

AUSTIN, United States — “Rejections.” That’s what Google first experienced when it broached the topic of “wearable tech” with high-ranking members of the fashion industry. “When we started talking to various brands and corporations, we received rejections of technology as something foreign,” Google’s Ivan Poupyrev recently explained. “We had to …

Read More »

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

AUSTIN, United States — “Rejections.” That’s what Google first experienced when it broached the topic of “wearable tech” with high-ranking members of the fashion industry. “When we started talking to various brands and corporations, we received rejections of technology as something foreign,” Google’s Ivan Poupyrev recently explained. “We had to …

Read More »

Sibling Appoints Liquidators, How Search Trends Can Predict Luxury Sales

Welcome to News Bites, BoF’s regular feature of the stories that have got the industry talking. Sibling is to cease trading after nine years in business. The London-based label, founded by Sid Bryan, Cozette McReery and the late Joe Bates, announced on Thursday afternoon that it would be closing its studio …

Read More »

Sibling Appoints Liquidators, How Search Trends Can Predict Luxury Sales

Welcome to News Bites, BoF’s regular feature of the stories that have got the industry talking. Sibling is to cease trading after nine years in business. The London-based label, founded by Sid Bryan, Cozette McReery and the late Joe Bates, announced on Thursday afternoon that it would be closing its studio …

Read More »