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Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

AUSTIN, United States — “Rejections.” That’s what Google first experienced when it broached the topic of “wearable tech” with high-ranking members of the fashion industry. “When we started talking to various brands and corporations, we received rejections of technology as something foreign,” Google’s Ivan Poupyrev recently explained. “We had to …

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Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

AUSTIN, United States — “Rejections.” That’s what Google first experienced when it broached the topic of “wearable tech” with high-ranking members of the fashion industry. “When we started talking to various brands and corporations, we received rejections of technology as something foreign,” Google’s Ivan Poupyrev recently explained. “We had to …

Read More »

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

AUSTIN, United States — “Rejections.” That’s what Google first experienced when it broached the topic of “wearable tech” with high-ranking members of the fashion industry. “When we started talking to various brands and corporations, we received rejections of technology as something foreign,” Google’s Ivan Poupyrev recently explained. “We had to …

Read More »

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

AUSTIN, United States — “Rejections.” That’s what Google first experienced when it broached the topic of “wearable tech” with high-ranking members of the fashion industry. “When we started talking to various brands and corporations, we received rejections of technology as something foreign,” Google’s Ivan Poupyrev recently explained. “We had to …

Read More »

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

AUSTIN, United States — “Rejections.” That’s what Google first experienced when it broached the topic of “wearable tech” with high-ranking members of the fashion industry. “When we started talking to various brands and corporations, we received rejections of technology as something foreign,” Google’s Ivan Poupyrev recently explained. “We had to …

Read More »

Acne Reboots Denim Strategy

PARIS, France — Acne Studios, the hip Stockholm-based label, best known for the skinny jeans that drove its early success, is radically reshaping its denim offering, replacing its entire range of existing denim products with new permanent styles and launching a new seasonal denim collection, all under the newly unveiled …

Read More »

Acne Reboots Denim Strategy

PARIS, France — Acne Studios, the hip Stockholm-based label, best known for the skinny jeans that drove its early success, is radically reshaping its denim offering, replacing its entire range of existing denim products with new permanent styles and launching a new seasonal denim collection, all under the newly unveiled …

Read More »

Acne Reboots Denim Strategy

PARIS, France — Acne Studios, the hip Stockholm-based label, best known for the skinny jeans that drove its early success, is radically reshaping its denim offering, replacing its entire range of existing denim products with new permanent styles and launching a new seasonal denim collection, all under the newly unveiled …

Read More »

Acne Reboots Denim Strategy

PARIS, France — Acne Studios, the hip Stockholm-based label, best known for the skinny jeans that drove its early success, is radically reshaping its denim offering, replacing its entire range of existing denim products with new permanent styles and launching a new seasonal denim collection, all under the newly unveiled …

Read More »

Inside J.W. Anderson's 'Disobedient Bodies'

WAKEFIELD, United Kingdom — Years ago, after Issey Miyake had presented yet another of his genre-busting fusions of clothes, music, dance, whatever they were, I presumptuously challenged him about his conviction that fashion was not an art form. His customary diffidence spilled over into irritation. “Clothes, clothes…”, he insisted cryptically. …

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