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Tailor Brands raises $4M to have robots design logos for you

For the most part, apps like Prisma depend on curated training sets to impersonate style and apply it to a new context. While this may signal that machine creativity is dead on arrival, we shouldn’t forget that even Picasso needed to attend a showing of African masks before he could push cubism …

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Blippar launches self-service suite of tools so developers can build their own AR

Blippar, the company that has brought a full augmented reality experience to a smartphone near you, has today announced the launch of its self-service suite of tools. This is the first time that Blippar has made its technology publicly available to developers, letting them tap into Blippar’s Computer Vision API …

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Facebook will test ads on Apple TV and Roku

Facebook’s ad ambitions are expanding to encompass Internet-connected TVs — it will be conducting a test of its ad network on Apple TV and Roku next week. Other online ad companies (including TechCrunch-owner AOL) have explored TV advertising already. In Facebook’s case, the company will use Facebook data to target …

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Facebook video pays off

Mark Zuckerberg’s drive to “put video first” is also putting money in Facebook’s pockets. The more organic videos Facebook users watch, the more high-priced video ads Facebook can slip into the feed. Now Facebook’s strategy around auto-play video, paying Live content producers and offering more creative tools is helping to propel …

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Blocking ad blockers boosted Facebook’s desktop ad revenue 18%

Facebook’s recent workaround for Adblock Plus and other ad blockers is already earning it money. On today’s blockbuster Q3 earnings call, the company said desktop ad revenue grew 18 percent year-over-year this quarter compared to around 9 percent in previous quarters, and that thwarting ad blockers was largely the cause …

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New FCC rule protects users from the prying eyes of ISPs

It’s a good day for consumers, and the advertisers are tearing out their hair: The FCC today voted to adopt new privacy rules that severely restrict what data ISPs can collect from you without your consent. The Association of National Advertisers called the rules “unprecedented, misguided and extremely harmful.” If …

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TVision raises $6.8M to take on Nielsen with thermal eye and emotion tracking tech

Another startup out of MIT built on computer vision and focused on eye-tracking technology has raised funding to build out its business: Boston-based TVision Insights, which tracks who is watching what on TV and how they are reacting to it, and then works with advertisers and broadcasters to provide them with that data …

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Why non-internet companies are buying into adtech

Research shows that the flurry of M&A in the advertising industry is nowhere near slowing. In Q1 2016 alone there were 72 merger and acquisition events among advertising technology, marketing technology and digital media firms. It’s clear much of this deal activity is about industry consolidation, with giants like Google …

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Adtech isn’t dead, it just has a lot of dead weight

LUMAScapes map the constellations and clusters of the digital advertising universe. For many years, that universe, like our own, was ever-expanding. But also like our universe, there’s debate about whether it will continue to expand or end in a big crunch. I would argue the latter is happening — and happening …

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Mobile marketing and data startup mParticle raises $17.5M

mParticle announced today that it has raised $17.5 million in Series B funding. The New York City startup helps marketers collect user data through a variety of services and then funnel that data to other marketing and analytics tools. Co-founder and CEO Michael Katz said this not only reduces integration …

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